Time for a name change by Tom Vradenburg, EAC NCR Past Chair

In case you missed our last meeting of the season, the branch is considering a name change.

What first motivated us that our web pages advertising our seminars do not get picked up by Internet search engines. In the process of analyzing our competition in the seminar market, we discovered that having “National Capital Region” as our branch name makes for poor ‘search engine optimization’. We tried multiple search terms: in many cases, the EAC national website scored higher on search lists.

We are struggling with growing seminar competition from training companies. Not being found in online searches is a liability we should be able to address.

The new national branding creates a timely window of opportunity for a name change for this branch. This normally would not be a high-priority item, but we would like to catch the rebranding train too.

Changing our national organization’s branding—its everyday self-identification, as opposed to the name in its constitution or incorporation papers—is also partly motivated by search considerations. We have long had “editors.ca” as a domain name for the national website and for EAC’s webmail service. So, the move to Editors Canada national branding—with the new logo, typeface and colours—is being done, in part, for similar reasons.

Our other reason, less pressing, is that “NCR” is an abbreviation that is understood only, and not universally, ‘inside the Queensway’. Our members do not live in a true federal district, like the District of Columbia, but mainly in two cities, Ottawa and Gatineau. Some Eastern Ontario members, closer to Kingston, rightfully gravitate to the Kingston twig.

This post is the start of a short process to discuss whether we need to change, and what exactly the new name should be. After the two-week window, a vote will be held on the candidates proposed.

I encourage you to comment here on the blog, where others can see and debate your opinions: click Leave a comment at the bottom of this post, and enter your comment in the text box. You may also email comments to tomv@bell.net.

I would like to wind up the discussion by midnight, Friday, June 12. Thanks for your continued support of EAC in Ottawa.

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Editors’ favourite references

Editors shared their favourite references, both paper and online, at March’s meeting of EAC NCR.

Afterwards, Dennis York passed along this list of some of his faves. These are not in alphabetical order, and in no particular citation style!

  • The Copyeditor’s Handbook: A Guide for Book Publishing and Corporate Communications, by Amy Einsohn, University of California Press.
  • Guidelines for Report Writing, by Ron Blicq and Lisa Moretto, Prentice Hall Canada.
  • The Little, Brown Handbook (Canadian Edition), by H. Ramsay Fowler, Jane E. Aaron and Murray McArthur Addison Wesley Longman.
  • On Writing: A Memoir of the Craft, by Stephen King, Scribner.
  • Publication Manual of the American Psychological Association, American Psychological Association.
  • The Canadian Oxford Dictionary, Oxford University Press.
  • Editing Canadian English, Macfarlane Walter & Ross.
  • The Chicago Manual of Style, University of Chicago Press.
  • The New York Public Library Guide to Style and Usage, HarperCollins.
  • The Canadian Style: A Guide to Writing and Editing, by the Department of the Secretary of State of Canada, Dundurn Press Limited. Also online at the federal Translation Bureau’s site:
    http://www.btb.termiumplus.gc.ca/tpv2guides/guides/tcdnstyl/index-eng.html?lang=eng

On his own site, Dennis lists some more online resources: http://www.simplywrite.ca/links.htm

Stay tuned for more on social media from NCR’s April meeting, and other news.

—Tom Vradenburg, NCR Chair

The Bulletin blog

Welcome to the brand new Bulletin! After listening to feedback from our members at last year’s brainstorming session about wanting a better way to receive EAC-NCR news, we’ve turned our newsletter into a blog! This will let us post news as it happens and interact more with our members. It will also let members easily check out the upcoming seminars and speakers’ nights.

To receive updates by email when new posts are published, please follow this blog.

If you have any content you’d like to suggest for the blog, please let us know! We’d be interested in almost anything related to editing or writing – news articles, jokes, helpful tips. If you want to write a blog entry for us, we’ll make sure to put your name in the by-line. This is a great way to increase your Internet presence!

One of the features we’re considering is having profiles of local editors. If there’s someone you’d like to nominate to be featured in a profile, please let us know!